English - We are very pleased to welcome Mexx Holweg to Dutch Lighting Innovations as our new Technical Solution Manager & Crop Advisor. With a unique combination of academic excellence and hands-on experience, Mexx brings a valuable layer of scientific depth and crop knowledge to our team – allowing us to serve our clients with even more tailored, data-driven lighting solutions.
English – We are very pleased to welcome Mexx Holweg to Dutch Lighting Innovations as our new Technical Solution Manager & Crop Advisor. With a unique combination of academic excellence and hands-on experience, Mexx brings a valuable layer of scientific depth and crop knowledge to our team – allowing us to serve our clients with even more tailored, data-driven lighting solutions.
Mexx completed his Bachelor’s in Applied Biology at HAS University of Applied Sciences in Den Bosch, combining his studies with practical work as a landscape gardener. He went on to earn both his Master’s degree in Plant Sciences (Specialisation in Greenhouse Horticulture) and a PhD (of doctorate degree als mensen niet bekend zijn met de term PhD) at Wageningen University & Research, specialising in plant physiology with a strong focus on photobiology in medicinal cannabis.
His PhD research centered on optimizing light strategies for indoor-grown medicinal cannabis, with the aim of improving yield, consistency, and cannabinoid profiles through light spectrum manipulation and crop steering. This highly relevant expertise adds a new dimension to our work at DLI – particularly in translating complex plant physiological processes into real-world lighting applications.
Mexx is passionate about applied science and bridging the gap between research and practice. With his deep understanding of crop responses to light, he is perfectly positioned to advise growers and help them achieve maximum results using scientifically grounded strategies.
We’re excited to have Mexx on board and look forward to the impact his knowledge and dedication will have on our innovation efforts and customer success.